The birth of a new brand
Brand identity, e-commerce, and digital marketing – a complete package for Roastr Coffee.
The client
Roastr Coffee came to us with a unique concept in mind: coffee that isn’t roasted until the moment a customer places an order, guaranteeing peak freshness.
With a saturated coffee market and no branding elements or online presence in place, they needed a brand and business foundation from the ground up.
They approached us to build everything, from brand identity to digital marketing, so they could stand out as a premium, fresh-to-order coffee business.
Brand identity, e-commerce, and digital marketing – a complete package for Roastr Coffee.
The challenge
Roastr faced a challenging market entry. Competing with established coffee brands, they needed to convey a unique value proposition—unmatched freshness—with an approachable and memorable brand.
With no website, no logo, and no marketing setup, they needed to make an impact from day one but had a tight budget.
Our goal was to create a brand with a strong emotional appeal, a compelling digital presence, and ads that would start generating sales with minimal investment.
The solution
Brand creation and identity
We developed the Roastr brand name, inspired by modern branding trends. Dropping a letter gave it a bold, memorable identity while representing the brand’s innovative approach. Our team created a logo, color palette, and packaging design that embodied Roastr’s fresh, feel-good ethos.
Website and e-commerce platform
Building a user-friendly website with a seamless customer journey was crucial. We designed a sleek, functional e-commerce site optimised for conversions. Through thoughtful UX, we ensured that customers could quickly learn about Roastr’s unique “roasted-to-order” method and make a purchase without friction.
Customer tracking and engagement tools
To capture and understand Roastr’s new customer base, we implemented tracking pixels, cookies, and analytics tools. These setups allowed us to gather insights into customer behaviors, preferences, and interactions, which we used to refine marketing and retargeting efforts.
Social media strategy and content creation
We developed engaging content for Roastr’s social channels, including videos, product showcases, and community-driven posts. Our team crafted targeted ads to introduce new audiences to the brand, leveraging Roastr’s unique USP of freshness as a key selling point. Ads were split between new and warm audiences, maximising reach while nurturing potential loyal customers.
Growth through seasonal and ROI-focused campaigns
Our advertising strategy centered around ROI, targeting niche coffee drinkers while capitalising on seasonal trends and national coffee holidays. This allowed us to achieve significant reach, as well as efficient use of budget to grow an audience organically over time.
Achieved 8x ROI through targeted digital strategies and tailored social ads.
The results
Roastr Coffee launched as a strong, fresh, and memorable brand. Within the first months:
Brand Awareness and Customer Engagement: By building a recognisable and relatable brand, we helped Roastr secure a loyal base of coffee enthusiasts who resonated with the “fresh-roasted on demand” concept.
Optimised Conversions and Sales Growth: With a customer-focused site and well-placed ads, Roastr achieved conversion rates exceeding initial projections and reached significant social media engagement.
Higher ROI and Lower Ad Spend: Our targeted ads allowed Roastr to reach engaged coffee lovers, with some campaigns achieving an ROI of 8x.
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