Global explosion. Taking a fitness brand global
How a personal trainer grew revenue 13x in just 9 months
The client
The client, an experienced personal trainer, was transitioning from traditional gym-based sessions to an online coaching model.
With a growing Instagram following of 6,000 and a passion for helping people achieve their fitness goals, they had started running 6-week online challenges priced at £99 per participant.
However, their operations were stuck at 25-30 participants per challenge due to inefficient systems, limited marketing reach, and a lack of scalable processes. The dream was to grow the online business, create a sustainable income, and eventually open their own gym space.
From 30 clients to 300: We scaled the business using automated marketing. Turn it on like a switch!
The challenge
Despite his expertise and a solid social media presence, the client faced several hurdles:
Limited Capacity: A manual onboarding process capped their ability to handle more than 30 clients per challenge.
Basic Website: The website lacked functionality, offering no tools or resources to engage clients effectively.
Ineffective Funnel: They relied on email back-and-forths and manual client management, which was time-consuming and unsustainable for growth.
Minimal Marketing: They used only organic Instagram and Facebook content, missing out on opportunities to scale through targeted advertising.
These bottlenecks kept them from growing his income and achieving their vision of running a thriving online fitness business.
The solution
To unlock their potential, we implemented a comprehensive strategy:
Enhanced Website and Membership Platform
Redesigned the website with a professional membership area.
Introduced staggered content delivery, releasing 2-3 videos and articles per week to engage clients without overwhelming them.
Automated email sequences tied to new content for a seamless client experience.
Automated Onboarding and Workflows
Streamlined client onboarding with automated forms and workflows to handle larger client volumes.
Reduced manual effort while maintaining a high-quality, personalised service.
Advanced Marketing Campaigns
Installed tracking pixels to monitor ad performance and optimise spending.
Ran targeted ads on Facebook and Instagram, tailored to specific demographics.
Leveraged data insights to scale campaigns, bringing in higher-quality leads and improving ROI.
Strategic Scaling
Created scalable processes that allowed them to run 6-week challenges with up to 300 participants.
Enabled the client to focus on building the business and providing premium services instead of manual administration.
Manual processes were holding the business back, setting up systems allowed us to grow fast.
The results
This fitness company exceeded expectations on many fronts and grew the business from a small local face-to-face traditional training business, to one with a global reach. Implementing many of the online automated processed also allowed the owner to free up a lot of his own time.
Massive Growth: Increased challenge participants from 30 to 300 within nine months.
Revenue Boost: Raised challenge prices from £99 to £129, growing per-challenge income from £2,970 to £38,700.
Frequency Upgrade: Successfully ran five challenges annually – the ability to switch on a process allowed the business to operate and plan more efficiently.
Business Expansion: Added bespoke individual training plans for post-challenge clients, generating additional revenue streams.
Team Building: Hired employees to assist with challenges, scaling operations effectively.
Long-Term Vision Achieved: Opened their own gym space, combining it with online coaching and live-streamed workouts for hybrid success.
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