You’ve written a blog, hit publish, and waited. But nothing. No clicks, no rankings, no leads. Sound familiar? Don’t bin the blog just yet — most of the time, the issue isn’t the topic, it’s the execution. Here’s why your blog might not be ranking (yet) and what you can do about it.
1) You’re Targeting the Wrong Keywords
– Keywords too broad = buried under huge brands.
– Keywords too niche = no search volume.
– Fix: Use tools (Ahrefs, SEMrush, Google Keyword Planner) to find “just right” terms with demand but low-medium competition.
Think: “Dental implants Glasgow” instead of “dental implants”.
2) Your Content Doesn’t Match Search Intent
– Writing a sales pitch when the user wanted a guide? You’ll drop fast.
– Fix: Check the top 5 results. If they’re “how-to” guides, write one. If they’re comparisons, make yours better.
Google rewards content that answers what people actually want.
3) Your Blog Lacks Proof & Structure
– Walls of text = bounce city.
– Fix: Add headings, bullet points, images, proof (screenshots, stats, quotes).
– Make it scannable — most people skim before committing.
If it looks hard to read, people won’t read.
4) You Haven’t Built Links or Internal Connections
– Without links, Google doesn’t see your blog as important.
– Fix:
– Add 3–5 internal links from other blogs or service pages.
– Share on socials with a strong CTA.
– Ask partners/clients for one backlink.
Links = votes of confidence.
Quick Wins (You Can Do This Week)
– Re-write your blog intro to directly answer the main keyword query.
– Add 2 screenshots, charts, or examples to prove your points.
– Link to one high-authority external source and 3 internal pages.
Frequently asked questions
On average, 3–6 months. Quicker if your site already has authority and you optimise properly.
Yes — but naturally. Write for humans first, then optimise for search engines with headings, links, and proof.
Definitely. Refresh with new stats, add images, and update the structure — often faster than writing from scratch.
What's Next?
Want your blogs to actually bring traffic and leads? We’ll optimise new posts and revive old ones so they rank where it matters.