Good SEO isn’t just big campaigns — it’s the small, regular jobs that keep your site healthy. Do these **quarterly hygiene tasks** and you’ll avoid nasty surprises, protect rankings, and keep leads flowing.
1) Technical Health Check
– **Crawl & index:** Check Google Search Console for coverage errors and unwanted indexed pages.
– **Speed:** Test Core Web Vitals (LCP, CLS, INP). Compress oversized images and remove unused scripts.
– **HTTPS & redirects:** Fix mixed content; tidy 301/302s; remove dead 404 links.
– **Sitemaps & robots:** Ensure sitemaps are clean and linked; keep robots.txt lean.
These basics prevent slow bleed on rankings.
2) Content Refresh & Prune
– **Update winners:** Refresh posts getting traffic — new data, clearer headings, better examples.
– **Consolidate overlaps:** If two posts target the same keyword, combine them and redirect the weaker one.
– **Fix thin pages:** Add substance (proof, screenshots, FAQs) or unlist from index if it adds no value.
– **Internal links:** Add links from recent posts to key services and pillars.
Freshness + structure = easier wins.
3) Local Signals (GBP & NAP)
– **Google Business Profile:** Update hours, photos, and a post; answer Q&As.
– **Reviews:** Ask for a few new ones; reply to all.
– **NAP consistency:** Audit key directories (Yell, Thomson Local, FreeIndex, sector sites).
– **Service areas:** Make sure location pages are live, useful, and interlinked.
Local trust grows with steady signals, not one-off bursts.
4) Links, Mentions & PR Touchpoints
– **Reclaim links:** Find brand mentions with no link; ask politely to add one.
– **Supplier/partner links:** Add or update listings; swap case studies.
– **Community & PR:** Sponsor a local event; pitch a quick expert quote to niche press.
– **Outbound clean-up:** Remove or nofollow spammy outbound links.
Small, consistent link work compounds over the year.
5) Tracking, Goals & Reporting
– **GA4 sanity check:** Are conversions firing? Any gaps after site edits?
– **GSC queries:** Spot rising terms and build content for them.
– **UTMs:** Standardise campaign tags so reports make sense.
– **CRM handover:** Ensure leads from forms/calls are tracked to outcomes.
If you can’t measure it, it didn’t happen.
Quick Wins (You Can Do This Week)
– Fix the top 5 slowest pages by compressing images and lazy-loading below-the-fold media.
– Add 5 internal links from recent blogs to your highest-value service page.
– Update your Google Business Profile with one new photo and a short post.
Frequently asked questions
Block one hour per quarter and work from this checklist. Small, regular updates beat big, rare overhauls.
Not if you handle it right. Merge overlaps, redirect the weaker URL, and keep the best version indexed.
If it doesn’t rank, has little traffic, or adds nothing unique — it’s a candidate. Improve it or de-index it.
Start with LCP (speed of first big paint). Compress hero images and serve next-gen formats.
What's Next?
Want SEO that stays healthy all year? We’ll set the plan, do the checks, and show progress in plain English.