Scroll Top

Local SEO Checklist for UK SMEs

Local search is everything for small businesses. When people Google “[service] near me”, you want your name at the top of the list. That’s where Local SEO comes in. Here’s a straight-talking checklist you can use to make sure you’re showing up where it matters most.

1. Google Business Profile

– Claim and verify your Google Business Profile (GBP).
– Add accurate business info: name, address, phone (NAP).
– Upload photos of your shop, team, or products.
– Post weekly updates (offers, events, blogs).

Your GBP is often the first impression. Treat it like your shop window.

2. Reviews That Count

– Ask happy customers to leave reviews (make it part of your process).
– Reply to every review, good or bad — it shows you care.
– Aim for fresh reviews every month, not 20 all at once.

Google loves consistent feedback. Prospects love reading them.

3. Local Citations

– Get listed in key UK directories: Yell, Thomson Local, Scoot, FreeIndex.
– Make sure your NAP is consistent everywhere (no odd spellings or numbers).
– Check trade-specific directories — they often carry extra weight.

Inconsistencies confuse search engines and customers. Keep it tidy.

4. On-Site Optimisation

– Add your location into page titles and headings.
– Use “service + location” keywords (e.g. “Plumber in Glasgow”).
– Create separate landing pages for each location if you serve multiple areas.
– Add embedded Google Maps to your contact page.

Make it crystal clear where you’re based and who you serve.

5. Local Links

– Partner with local blogs or news sites.
– Sponsor a community event and ask for a link.
– Join local business associations.

Google sees these local signals as proof you’re relevant in your area.

Quick Wins (You Can Do This Week)

– Verify your Google Business Profile today.
– Ask 3 customers this week to leave you a review.
– Fix any incorrect addresses or phone numbers in directories.

Frequently asked questions

Your Google Business Profile is the foundation. Without it, you’ll struggle to rank locally.

Aim for steady growth — one or two new reviews every month is better than 20 dumped in one go.

Yes. Consistent NAP details across directories remain a trust signal for Google, even if they’re less flashy than reviews or content.

What's Next?

Want to make sure your business is showing up locally? Our SEO services are designed to put you on the map — literally.