A surge in online bookings and walk in customers
Revitalising a central entertainment venue - converting online views to walk in visits and bookings.
The client
This client, a unique entertainment venue offering cinema, dining, and soft play all under one roof, wanted to attract steady, year-round customers without relying on traditional, expensive, voucher platforms that often caused unpredictable rushes in demand.
They needed an optimised website, a more stable voucher system, and new online tools to streamline booking and improve customer communication.
They wanted steady, safe growth. And that is what we delivered.
13% rise in restaurant bookings overnight with seamless online optimisation.
The challenge
The venue faced major challenges with demand spikes due to third-party voucher sites like Groupon, which led to overbooked periods, staff planning issues, and disappointed regular customers unable to secure bookings during high-demand times.
These voucher partnerships were also costly, with fees cutting deeply into margins, often leaving the business with only around 60% of the normal revenue. Additionally, their website was outdated and didn’t showcase their full offering, particularly the restaurant and soft play areas.
They needed a more predictable, stable demand curve, a simplified and more effective website, and a way to manage their own promotional offers and customer communications without the costly third-party involvement.
The solution
We worked with the client to develop an engaging new WordPress website, designed for ease of use and specifically tailored to boost visibility for their restaurant and soft play areas. Key solutions included:
Custom Voucher System: We built a branded voucher system on their website, allowing the client to control timing, terms, and availability for more stable usage patterns and personalized promotions.
Optimised Website Design: Created an easy-to-navigate layout with prominent space for the restaurant and soft play, placing cinema listings just a few clicks away to ensure users saw the full range of services.
Automated Bookings and Communication: Automated restaurant bookings with online tools, reducing reliance on phone bookings and saving valuable staff time. Installed a chatbot to handle FAQs, significantly reducing customer service workload.
Enhanced Payment Systems: Integrated Apple Pay and Google Pay for streamlined conversions, especially on mobile, making it faster and easier for customers to purchase tickets, vouchers, and restaurant bookings directly from their devices.
Targeted Marketing: Launched targeted ads and email campaigns to build awareness for new film releases, special offers, and tailored vouchers, which helped improve sales and audience engagement.
Achieved 20% increase in direct voucher sales – helped by using tailored, high-converting offers
The results
The integrated approach led to significant improvements in operational efficiency, customer engagement, and revenue generation:
Increased Restaurant Bookings: Online restaurant bookings jumped by 13% overnight, thanks to improved booking visibility and an easy-to-use website interface.
Boosted Voucher Sales: Direct voucher sales increased by 20%, with tailored offers generating a more predictable flow of voucher usage. Additional non-voucher spending accompanying voucher purchases rose by 5-9% as customers added extras like desserts and beverages to their deals.
Reduced Operational Load: Automated booking processes and a responsive chatbot saved considerable time for staff, freeing them to focus on other areas of customer service and venue operations.
Improved Cash Flow and Customer Satisfaction: By cutting out third-party fees, the venue retained more revenue from each sale, and with fewer periods of high demand, regular customers enjoyed easier booking access and a more consistent experience year-round.
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